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The juxtaposition of what is traditional – coffeehouses and wine taverns with typical Viennese congeniality – and what is modern – events such as the Life Ball and the Festival of Electronic Music – conveys a lifestyle that appeals to the modern tourist. A choice between relaxation and serenity, or action and stimulation, that can be made depending on your mood.
The Naschmarkt, Vienna’s multinational fruit and vegetable market which also features a flea market every Saturday – has witnessed the emergence of an extraordinarily diverse gastronomic scene in its vicinity over the past years. Mariahilfer Strasse, a street linking the historic center with Vienna’s most popular sightseeing attraction, Schönbrunn Palace, has been transformed into an attractive shopping thoroughfare since the completion of the U3 underground line. During the summer, Viennese and tourists alike throng not only to Prater park with the famous Giant Ferris Wheel, but also to the Copa Cagrana on Danube Island – which boasts Europe’s largest open-air party in June. Beach atmosphere can also be soaked up at the numerous riverside bathing areas along the Danube Canal where summer sun is accompanied by cool drinks. And the wine tavern districts on the gentle hillsides of the Vienna Woods extend an invitation to seriously “study”.